Now you’re showing up on social media, and want your logo on products and printed marketing collateral and presentations. But fast forward a few months or years and you start branching out. Sure, when you’re just getting started all you need is something up on your website and maybe a business card. It’s a modified version of your primary logo that gives it the ability to be utilized in a variety of different applications.Īs your business grows, your logo will be used in more than one place.
#WORDMARK VS LOGOMARK HOW TO#
Rather than sacrifice the quality and legibility of their primary logo, business owners can pull up the correct logo variation and make sure they look professional in all circumstances.Ĭontinue reading on for the long answer – not only are we diving in to what a logo variation is but also how to actually use the variations in your visual marketing.Īnd in case you’d rather watch instead of read, check out the video below! The short answer? Because every business has different needs and applications for their logo. It can be a little overwhelming, not to mention confusing – why so many and what on earth do you do with them all?
Inside you find not only your main logo but quite a few other options as well. You’ve just wrapped up with a brand designer (or purchased a pre-made brand design) and you receive a file of your brand artwork. What are logo variations? We’re walking through the five different types of logos to use in your visual marketing so that you can look professional, consistent and cohesive wherever your brand is experienced.
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